The Google Ads Measurement Certification - Google recognizes the ability to:

  • Translate marketing objectives into measurable actions

  • Set up tracking to effectively measure sales, app downloads/installs, and/or leads

  • Understand how to analyze and action on insights from conversion tracking data

  • Choose the right attribution model for specific business goals

The Google Ads Display Certification - Google recognizes the ability to:

  • Translate a vision for online marketing into a coherent digital marketing strategy

  • Develop a Google Display strategy with wider company marketing plans

  • Generate a plan to increase awareness, consideration, action and retention using Google Display

  • Develop a plan to reach new and existing customers with Google Display Audiences

  • Ensure Display marketing plan is in alignment with digital marketing budget

The Google Ads Search Certification - Google recognizes the ability to:

  • Translate a vision for online marketing into a coherent digital marketing strategy

  • Develop a Google Search strategy with wider company marketing plans

  • Generate a plan to increase leads, sales or web traffic using Google Search

  • Develop a plan to reach new and existing customers with Google Search Audiences

  • Ensure Search marketing plan is aligned with digital marketing budget