Managing several brands with a community size that exceeded 1 Million members, I have experience with high level audience engagement. For example: the KRAFT Mac & Cheese Macsurance campaign reached +88,816 fans and surpassed our campaign fan growth KPI set at +75,000 fans, in the first 8 hours of launch. Our Twitter #voiceoflove campaign received over 1,000 tweets in 2 days to help deliver 100,000 boxes of KRAFT Mac & Cheese to Feeding America.